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“It’s a great day in South Carolina”

September 28, 2011

Lord knows I’m no fan of Nikki Haley. But as someone in the perception business, I don’t see a thing wrong with the governor’s directive that state employees promote their state and show a little friendliness when answering the phone.

(I also don’t know what joker is running The State’s website with the URL mentioning “it’s a great day not to be in prison” http://www.thestate.com/2011/09/28/1988571/its-a-great-day-not-to-be-in-prison.html)

Now I don’t think the majority of state workers come across as grumpy and unhelpful when they answer the phones. I call one particular state agency every day, and they are unfailingly polite even when they don’t know it’s me on the line. But nearly every business in the world does something similar to what the governor is requesting.

There’s a reason some companies go so far as to call their receptionist “Director of First Impressions.” The phone or the front door are pretty much always the first exposure most clients and customers have of a particular place of business. What’s wrong with the state doing the same thing?

Yes, we have bigger fish to fry. We have among the nation’s highest unemployment rate. We need to improve our schools. We have a tax code that’s completely stupid. But sniping at the governor over this is just sniping for its own sake, and that’s precisely why most people – me included – are sick of the political system.

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From → Mental Flotsam, News

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