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Go tell this this guy where to stick his goofy little chicken: sedelman@gibsondunn.com

January 21, 2010

Scott Edelman, an attorney representing the Los Angeles university, hailed the ruling as protection of the school’s “primary athletic mark” used on team clothing and equipment that brings in significant revenue. Sports logo registrations are not limited to use in team colors, so there was potential for South Carolina merchandise to be mistaken for that of Southern Cal, Edelman said.

He also suggested that the letters were more deservedly linked to the Trojans’ warrior image than to “a goofy little chicken.”

“I think they wanted to move away from the gamecock logo,” Edelman said of the school in the South. “Something that is totally understandable.”

Go tell this this guy where to stick his goofy little chicken: sedelman@gibsondunn.com

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